Sales and marketing representatives have a common goal: to 'tie down' the next sale. Harvey Mackay, a six-time New York Times Bestselling author, suggests employing 'tie down' phrases to nudge customers into a sales decision. Tie downs are short questions like 'wouldn't you?' and 'shouldn't we?' Tie down questions have 'yes' or 'no' answers – with 'yes' being the ideal answer.
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